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Why Go Green

The main purpose of going green is to create a positive impact on the environment and reduce the harm that has already been done. By adopting eco-friendly habits, you are able to fill your life with the satisfaction of contributing to the Earth’s well being while leading a life that is healthy, mindful and fulfilling.

Additional reasons for your business and home to Go Green include:

  • Setting a positive example for employees which boosts morale and company loyalty
  • Gaining a competitive advantage by differentiating yourself as a ECO Friendly company
  • Improving efficiency and potentially lowering operating costs
  • Providing a cleaner and healthier work environment

By going green you will save a lot of money and the planet at the same time. Youreffort truly does count, spread the word, share this site and history will tell a story about a generation of people who faced catastrophe and conquered it through positive action. Every household or business is a battleground. What you do determines the side you choose. So choose wisely, go green!

Eco Solutions for

It’s A Piece of Cake
The process of transitioning to a green culture in your business is both fun and easy. Working with My Name is Green makes it a piece of cake.


Boost your business performance by integrating new environmental, social and economic practices into your daily operations and business decision-making. A green business strategy provides an unprecedented opportunity to
increase profitability, drive innovation, increase efficiency, and attract and retain top talent. Turn good intention into profitable action while setting your business apart in the eyes of customers, prospects and employees.

Wherever you are on your sustainability journey, there are many options for improving performance – with more emerging every day. What delivers the highest value? What do customers expect from you? Our independent Green
Advice Specialist (iGAS) helps you slice through the confusion to understand and embrace sustainability as a powerful business opportunity.We are committed to helping your business thrive. Our iGAS have tackled the
most complex projects and transformed challenges into opportunities while inspiring leadership and igniting the passion of employees. We specialize in strategy, change management, performance measurement, process optimization, and technology adoption.

Our bottom line? We can boost your business performance through sustainability.

Contact us for a consultation

Jumpstart your journey to increased profitability through sustainability.

We offer:

Analysis of your organization’s situation and potential

Strategies to cultivate your company’s sustainability and bottom line

Tactics to engage stakeholders and improve your business performance

Call us at 647-298-5669 or email us for a consultation.


Eco Solutions for

Does anyone in your family suffer from allergies? Is your home and life toxic free? With an audit of your home we can evaluate and make recommendations that frees your family and home of toxic pathogens that are robbing you and your family of a truly healthy life. Can you live toxic free? YES YOU CAN!

Can you imagine how good it would feel knowing your home is a healthy place to raise your family?

We need to trust our body. Our body often tells us when something is wrong in our environment. The tell tale signs that something is wrong includes the following:

1. Frequent sick days
2. Sleepy especially while awake
3. Foul odor in your home
4. Allergies that just won’t go away
5. Moderate to severe headache
6. Extreme irritability
7. Skin irritation and redness
8. Watery or burning eyes
9. Fever
10. Nausea and vomiting


1. I just do not know any other way

2. It is easy for me (convenient)

3. Everyone I know is living this way

4. The cost is just too high to do otherwise


1. Do a toxic inventory (get help)

2. Get to the low hanging fruits

3. Your water quality and consumption demand

4. Your air Quality (VOCs, car, furnace, carpet, pets, paint, circulation, molds etc.)

5. Lifestyle…what am I throwing away (clothing, food, perfume, soaps, detergent, laundry solutions, shampoo, garden/lawn, etc.)

6. Packaging (PET bottles, bags, food package, etc.)

7. Energy source (gas, electric, solar, wind, bio-mass and hydrogen)

We will help you in your transition. Know that we are with you every step of the way.

Strategies to help you with the transition

Welcome to My Name is Green

At My Name is Green our aim is to help you be the best you can be, to lead by example. We want you to be well by doing well. Working with your family, business or community, My Name is Green will facilitate the vision and strategy needed to implement the policies and practices compatible with sustainable development and the concept of corporate and individual responsibility.

Dana Oliver

Would you be able to rattle off a list if someone were to quiz you on the toxic ingredients found in shampoo or nail polish? Even with beauty product labeling apps like Think Dirty, there are still many harmful chemicals lurking in personal care products that are overlooked.

This is where Harvard Business School MBA student Jessica Assaf and Sleigh Bells frontwoman Alexis Krauss come in. To help consumers to pay closer attention to what goes on their bodies, the duo co-founded #Truthbeauty, a game-changing project that aims to offer women and men the “safest, highest-performing and most affordable products on the market.”

The team partnered with 10 companies to launch two bags: one with five skincare products, and the other with five makeup essentials. They recently launched a Kickstarter campaign to pre-sell their The Huffington Post interviewed Assaf and Krauss about how their cool collection of non-toxic cosmetics empowers consumers to use safe beauty products. Check out the exchange below.

The Huffington Post: How did you curate which brands to include in #TruthBeauty?

Jessica Assaf: All 10 companies are mission-driven, and they are owned and operated by women. These companies do not have advertising budgets compared to the commercial brands, and as a result, the majority of consumers have never heard of them. They are also significantly more expensive than the drugstore brands, which makes them unaffordable for most people.

HuffPost: Have you always been an avid user of natural skincare and beauty products?

Assaf: When I was 15 years old, I found out that an ingredient in my favorite mascara was used to wax airplane wheels. I was heartbroken. It felt like my first real breakup. But that realization sparked a longtime passion to transform the beauty industry. Ten years later, I am still trying to improve cosmetic safety, and I am still learning. Because there is no pre-market safety testing or labeling requirements, there is so much we don’t know. But it is up to us to figure out the truth about the products we are putting on our skin every single day.

HuffPost: When and how did you make the switch to non-toxic beauty products?

Alexis Krauss: For me, it all started a little over a year ago when I learned aboutmicroplastics in face wash. I was horrified that those little scrubbers were causing so much damage to the environment. That was the catalyst that caused me to start looking into other synthetic ingredients on product labels. I learned about each harmful ingredient and started eliminating it from my routine. First I banned parabens, then petrochemicals, then ynthetic fragrances. But it wasn’t just about banning, it was also about embracing numerous natural ingredients and discovering simple, effective and sustainable alternatives. I also started experimenting with DIY recipes.

HuffPost: How has your experience as a music artist open your eyes to misconceptions about what’s in our beauty products?

Krauss: The beauty industry often relies on artists to sell its products. The irony is that the very musicians that are championing the environment and human health are also endorsing major cosmetic companies. They are unknowingly supporting everything from the oil and gas industry to the manufacturing of known carcinogens. I don’t blame the artists for this. I once modeled for Sephora because I was completely clueless about these connections. I blame the beauty industry for continuing to be motivated by profit and never educating their consumers on what’s really in their products. Artists with influence need to change their own routines and support companies that are acting ethically and sustainably.

HuffPost: What products do you use on the road?

Krauss: I mostly do my shopping before I leave for tour. I make sure my makeup bag is stocked with my favorite healthy beauty essentials. I wear lots of eye makeup on stage so I can never have too much olive oil. It’s the best natural eye makeup remover!

HuffPost: What advice do you have for women and men who may be on the fence about trying natural skincare and beauty products?

Krauss: Take it slow! Start by educating yourself on the ingredients inside one product you use every single day. Does it contain endocrine disrupting chemicals, allergens or carcinogens? If it does, ask yourself if it’s worth it. Do you really want to be exposing your body to hazardous chemicals when there are so many incredible, safe alternatives out there? Also have fun! Start with making a DIY face mask or body scrub out of ingredients in your kitchen and see where the journey takes you. Assaf: Don’t forget our power as consumers to really influence change. If we collectively boycott a certain product and use targeted marketing to let the company know, they will likely agree to reformulate. I saw that happen with Johnson & Johnson after the public learned their U.S. baby shampoo contained two formaldehyde-releasing preservatives. We really can see change happen if we act strategically.

HuffPost: How do you see the #TruthBeauty bag evolving five or 10 years from now?

Assaf: We eventually want to expand #Truthbeauty into a full e-commerce platform to support all of our favorite products and make these products accessible and affordable for everyone. We also hope to work on legislation that improves the beauty industry as a whole, and to continue to develop unique and interesting content on the Beauty, Lies, Truth blog. It is our dream to help make safe, effective and affordable products the expected norm.
Click here to visit the #TruthBeauty